Our Mission

To create a more just and celebrated multicultural world for our next generation

We are the Riot Empire! Rioting.co is a movement to create a more just and celebrated multicultural world for our next generation. Our first tangible product, Art Rioting, provides digital art to combat loneliness and relieve mental health battles by creating an impactful community, positive commerce experiences, and by democratizing the art world with affordable pieces of art.

ABOUT

Why Art rioting now?

Many of us have been home since early this year. As for me, I’ve been home alone since March 12 but it certainly feels like I was grounded by the universe to make a difference in this moment. I have taken the time to figure out how to build a new sweet movement to FIX THE WORLD!

Thoughts to myself:

Why can’t we help artists who are disrupted at this time?

Why can’t we help causes who are helping so much during COVID?

Why can’t we make our digital backgrounds meaningful?

Why can’t we do all of the above?

The Chief Rioter story

Sarah E. Endline

CEO and Chief Rioter

Sarah is the former founding CEO & Chief Rioter of Sweetriot in New York City and a self proclaimed ‘hippie capitalist.’

Sarah grew up in a small town in Michigan close to her grandparents’ farm. Since then, she has also traveled, lived, or worked in more than 85 countries. Sarah has an ongoing love affair with France and is a happy Belle Mama (stepmom) to Victoire and Valentin. She also considers Featured Artist #1, Jean-luc Mège, her family.

Sarah is an early innovator in socially responsible mission based businesses. Sweetriot was a Certified B Corporation, Fair Trade, Organic, Women-Owned, and Inc. 500/5000 company. Sarah’s entrepreneurial work has been covered by The Wall Street Journal, The New York Times, The Today Show, Forbes, and Fortune. Sweetriot was a Whole Foods partner for over 10 years.

Before Sweetriot, Sarah was working with the Internet in the late 1990’s at Yahoo! and Microsoft’s msn.com, designing and launching products and marketing programs for millions of consumers and the National Foundation for Teaching Entrepreneurship (NFTE) during the internet’s infancy.

Sarah is currently serving on the global growth committee for the Entrepreneur’s Organization (EO) and on the Board of Directors of AIESEC Life.

Today Sarah is an Entrepreneur in Residence (EIR) at the Harvard Innovation Lab and Harvard Business School and was also appointed as the first ever Senior Innovation Fellow co-creating Harvard Business School’s first ever Social Justice course. Sarah has an MBA from Harvard Business School and a Bachelor with Distinction from The University of Michigan.

Thank you to our Advisors